“Skwerls are the people who make the internet useful.” -Joel Stein, TIME Magazine (9/7/08)
In August of 2007, I found myself on a team of designers tasked with designing a logo for the freshly renamed Atomic Online. The company’s marketing / PR department has since decided it shall always be spelled officially as “AtomicOnline,” but I hate that so much, I refuse to abide.
I was all over this project from day one. I was a fan of the new company name, and I had a million ideas in my head before we even started.
In June 2007, I led a project to revamp Gorilla Nation’s corporate identity, starting with the logo. The multitalented CEO had drawn the original gorilla head himself, but the company was growing up, and they wanted a classier, more refined mascot.
We decided to simplify the company name, from “Gorilla Nation Media” to “Gorilla Nation.” This was completely fine by me, as I’ve always considered the word “media” ambiguous and irrelevant, and especially unnecessary when trying to establish a brand.
