I realize there are two ways to spell the word: flier, and flyer. Both apparently are valid. Since I’m a hockey fan from Philadelphia, I’m most comfortable with the latter.

I designed this flyer for a party Antiquiet threw at Enjoy Human downtown. I also hired the bands (8mm and Pop Levi), helped build the stage, and did live sound with Pro Tools multitrack recording with the help of Alex Schneiderman.

It was quite a night.

What a ridiculous project, from start to finish. The concept came from Gorilla Nation CEO Brian Fitzgerald. We thought it was a joke for a second… And then we fell in love with it.

I hired my friend Lisa Kurbansade to do the photography. We had very little time, and ran into problems when the row of urinals in the Culver City Pacific 12 movie theater men’s room looked absolutely nothing like the way we swore they looked when we planned the shoot. We wound up across the street, in a Trader Joe’s. We took some photos of their single urinal, and I then assembled the ad’s scenery piece by piece in Photoshop. The floor, walls, urinals, and guys are all from completely separate photo shoots.

Crave has recycled this ad so many times, it’s almost not even funny anymore.

Oh yeah, I designed Crave’s logo, too.

Almost forgot about this one… Not everything I do is loud and in your face

One of my most satisfied customers of all time. I grew up with April in Philadelphia, and this logo & business card I created was perfect for her. A little girly, a little rock n’ roll, the right shade of pink and a leopard pattern that might almost be classy.

This particular flyer won’t be printed (the one that will be will be posted here shortly). But I wanted to get it into my portfolio, ’cause it does look cool.

See you there?