For their big E3 2010 PlayStation press conference, SCEA wanted to send live video feeds to a production house to not only get the press conference quickly edited and sent to G4 TV for broadcasting and online viewing, but to also produce “highlight” PR clips to be sent out to media.

The only problem was they didn’t have a production house close enough.

So Rey Interactive gave me a trailer, and a phone number for a hardware rental shop (CRE Rentals in Culver City; their service is worth a plug). I made it happen. And boy, was it fun.

Here’s the rundown of the setup:

Seven eight-core Mac Pros, all with Blackmagic Kona cards, all networked via gigabit ethernet, each able to act as a server to exchange large files directly. One was designated as the master, constantly capturing video from a live backup feed. Three of the remaining six were designated as edit stations, each capturing from the primary live feed, rotating in 30 minute intervals (edit #1 edits the first 30 minutes while edit #2 captures the second 30 minutes, etc).

In addition to the master Mac capturing from the live backup feed, at any given time while one edit station was capturing and another was editing, the third would be capturing the same 30 minute segment as the first, as an additional backup measure.

The other three of the six were designated as compression stations, which would take the edited files directly from the edit stations and export to several different formats ordered by SCEA, including PSP and FLV.

Despite having a couple hiccups (which were nullified by our multi-level backup plans), we delivered all of the finished clips to SCEA in record time. And I’m particularly proud of the fact that exchanging files through the network I designed proved to be even faster and more efficient than the old way of shuffling around Firewire 800 hard drives, as fast as they are.

For Svedka Vodka, I led the design and development of a Facebook application (which I installed to their fan page) promoting a dance competition in LA hosted by Kim and Kourtney (yes, spell checker, you’re right, that is spelled wrong) Kardashian.

The ability to handle significant amounts of burst traffic generated by the “celebrity” endorsements was a key concern of everyone involved, but the VPS I provisioned and configured held strong.

The app featured a custom-built AJAX voting system, Flash video, and the ability for users to share through their news feed.

It’s about time I add this one. I created Antiquiet in 2007 with Johnny Firecloud. I designed it (we’re on our fourth version), I built it, I write for it, I shoot video for it, I edit video for it, I record and edit live sound for it, I throw events, design flyers, design ads, sell ads, traffic ads, I manage our SEO- which is great- I do business development, I administer the server, the works. I don’t know why this wasn’t the first thing into my portfolio, but when I say I can do it all, Antiquiet backs it up.

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