The Infamous Crave “Big Dick” Ad
Client: Crave Online
Role: Graphic Designer
When: 2007
What a ridiculous project, from start to finish. The concept came from Gorilla Nation CEO Brian Fitzgerald. We thought it was a joke for a second… And then we fell in love with it.
I hired my friend Lisa Kurbansade to do the photography. We had very little time, and ran into problems when the row of urinals in the Culver City Pacific 12 movie theater men’s room looked absolutely nothing like the way we swore they looked when we planned the shoot. We wound up across the street, in a Trader Joe’s. We took some photos of their single urinal, and I then assembled the ad’s scenery piece by piece in Photoshop. The floor, walls, urinals, and guys are all from completely separate photo shoots.
Crave has recycled this ad so many times, it’s almost not even funny anymore.
Oh yeah, I designed Crave’s logo, too.
